A bold step taken by Portugal, Toyota Astra car (TAM) the holder of the exclusive agent for the brand (sub Guide) Toyota. In the automotive market conditions in the country is slow due to turmoil on global financial crisis hurt, they even offered a Hilux double (deep cab) the history of golf cars 4-4 Zarah satisfied to extend it, South Jakarta, on Wednesday (21 / 1) .
In fact, Tan has not yet experienced playing in the D category, the cab 4 × high-tech. Then, in the national market share, this year recorded a total of 607,151 units, d-cab eat only about 16,026 units, about 2.7 percentage points. Finally, Hilux is too late to present, rather than its competitors, Ford, Mazda, Nissan, Mitsubishi, Isuzu, and the Great Wall (China).
“The obstacles in the negotiations after a very long, almost a year principals. And they asked fuel quality and road conditions, explained:” The president director of PT Tan Johnny Darmawan.He also said that, coupled with the existence of import procedures and the new agreement is far from 11, launched his new present.
Although the late Johnny have a belief, a new baby ‘, they can with its rivals. In fact, Joko Trisanyoto, as director of marketing and bold in this year’s sales target of 2,000 units or 20 percent of the total is expected to decline this year, about 40% or 1 million units. ”We are seeing the situation in the plantation, when he quick recovery may be more than 2,000 units, said:” Joko.
Johnny said that he saw a better growth, plantations and mines from years ago. ”Now, marketing focused on Java and Sumatra. As the two places, solarnya quality is still better than the other regions. But it does not shut down the possibility of other areas you can enter also said:” Johnny.
There are two factors is to convince Johnny and the Hilux 4 × Tan that they can receive the market. The first factor, the price. In the classroom, Hilux dibanderol U.S. dollars 281.5 million (construction machinery) is the most expensive and only five competitors, the Ford Ranger 4 × 3.0 TDCi diesel XCT worth more than 300 million U.S. dollars, Isuzu D – Max 3.0 Diesel M / Ť approximately 322 million U.S. dollars, Nissan Frontier Navara 3.05 billion (gasoline) and the Mazda BT50 DC high-grade diesel dibanderol U.S. dollars, 284.5 million.
For more information, there are several competitors, also increased the price. Means that the bottom of the Toyota Hilux. However, for fans of the D – the cab, if you are interested in Toyota’s products, the rapid purchase, because there will be more price changes. According to the Ministry in charge of Sales Division, Jody Tan Jodjana the second quarter, which Hilux prices will rise again more than 300 million U.S. dollars.
The second factor, d-cab Toyota has superior strength. Models 1KD, China, as the 4-cylinder DOHC 16-valve 163 ps are transferred power in 3400. Finally, in terms of size.
